Starbucks Brand Insights

Total Keywords

638

Avg. Search Volume

7,423

Months Tracked

Top 638 Keywords for Starbucks

Filter by Performance

#	Keyword	Volume	Sentiment	Growth
1	starbucks e gift card Explosive Growth Comp: Medium • Bid: $8.60	340,490	😊 positive	3mo: 5.6899999999999995 YoY: -1.31
2	starbucks drinks High Volume Stable Comp: Low • Bid: $0.76	201,000	😊 positive	3mo: 0.22 YoY: 0.22
3	starbucks k cups Explosive Growth Comp: High • Bid: $2.67	177,100	😊 positive	3mo: 3.29 YoY: 0.8999999999999999
4	starbox coffee Steady Growth Comp: Low • Bid: $1.32	135,000	😞 negative	3mo: 1.74 YoY: 3.07
5	starbuck coffee Steady Growth Comp: Low • Bid: $1.32	135,000	😐 neutral	3mo: 1.74 YoY: 3.07
6	starbucks reserve Stable Comp: Low • Bid: $1.23	90,500	😊 positive	3mo: -0.18 YoY: -0.18
7	starbucks iced drinks Steady Growth Comp: Low • Bid: $3.72	88,100	😊 positive	3mo: 2.4 YoY: 0.04000000000000001
8	starbucks iced coffee Declining Comp: High • Bid: $5.40	81,000	😊 positive	3mo: -0.36 YoY: -0.9
9	starbucks pumpkin spice Stable Comp: Low • Bid: $2.96	74,000	😊 positive	3mo: -0.33 YoY: 0
10	pumpkin latte starbucks Stable Comp: Low • Bid: $2.96	74,000	😊 positive	3mo: -0.33 YoY: 0
11	frappuccinos Stable Comp: Low • Bid: $4.13	74,000	😊 positive	3mo: -0.18 YoY: 0
12	starbucks beans Stable Comp: High • Bid: $4.62	68,600	😊 positive	3mo: 0.5 YoY: 0.49999999999999994
13	starbucks stanley cup Declining Comp: High • Bid: $1.35	60,500	😐 neutral	3mo: 0.5 YoY: -0.91
14	starbucks matcha Steady Growth Comp: Low • Bid: $1.89	58,600	😊 positive	3mo: 0.49 YoY: 2.06
15	starbucks matcha drinks Steady Growth Comp: Low • Bid: $1.89	58,600	😊 positive	3mo: 0.49 YoY: 2.06
16	starbucks frappuccino Steady Growth Comp: Medium • Bid: $5.07	56,100	😊 positive	3mo: 0.05000000000000002 YoY: 1.06
17	starbucks near Stable Comp: Low • Bid: $1.24	54,200	😐 neutral	3mo: 0.22 YoY: 0.44
18	starbucks coffee frappuccino Steady Growth Comp: Medium • Bid: $4.13	49,500	😊 positive	3mo: -0.18 YoY: 0.83
19	starbucks tumbler Steady Growth Comp: High • Bid: $1.08	49,500	😊 positive	3mo: 0.82 YoY: -0.18
20	pumpkin spice latte starbucks 2022 Steady Growth Comp: Low • Bid: $2.96	41,220	😊 positive	3mo: -0.63 YoY: 2.42
21	starbucks cold brew coffee Stable Comp: High • Bid: $7.79	40,500	😊 positive	3mo: -0.18 YoY: 0.22
22	starbucks cold brew Stable Comp: High • Bid: $7.79	40,500	😊 positive	3mo: -0.18 YoY: 0.22
23	matcha tea starbucks Steady Growth Comp: Low • Bid: $0.95	40,500	😊 positive	3mo: 0 YoY: 1.23
24	starbucks for life Explosive Growth Comp: Low • Bid: $6.30	40,500	😐 neutral	3mo: 24.08 YoY: 2.36
25	starbucks caffe mocha Steady Growth Comp: Medium • Bid: $1.88	36,200	😊 positive	3mo: 0.98 YoY: 1.66
26	howard schultz starbucks Stable Comp: Low • Bid: $0.45	33,100	😞 negative	3mo: -0.18 YoY: -0.33
27	starbucks peppermint mocha Explosive Growth Comp: Low • Bid: $4.13	33,100	😊 positive	3mo: 36.07 YoY: 12.6
28	red cup day starbucks Explosive Growth Comp: Low • Bid: $6.89	33,100	😊 positive	3mo: 152.33 YoY: 1.23
29	starbucks hot coffee Explosive Growth Comp: Low • Bid: $1.82	33,100	😊 positive	3mo: 12.64 YoY: 12.64
30	target starbucks Steady Growth Comp: Low • Bid: $4.77	33,100	😐 neutral	3mo: 1.73 YoY: 1.24
31	howard schultz Stable Comp: Low • Bid: $0.45	33,100	😞 negative	3mo: -0.18 YoY: -0.33
32	starbucks online ordering Declining Comp: Medium • Bid: $2.78	33,100	😊 positive	3mo: 0 YoY: -0.87
33	mocha latte starbucks Stable Comp: Low • Bid: $3.94	29,500	😊 positive	3mo: 0 YoY: 0
34	starbucks teavana Stable Comp: Low • Bid: $0.94	27,100	😐 neutral	3mo: 0 YoY: 0.22
35	chai tea latte starbucks Stable Comp: Low • Bid: $3.00	27,100	😊 positive	3mo: 0 YoY: 0
36	starbucks iced white chocolate mocha Steady Growth Comp: Medium • Bid: $3.56	25,100	😊 positive	3mo: 0.45 YoY: 1.32
37	starbucks coffee pods Steady Growth Comp: High • Bid: $4.12	23,300	😊 positive	3mo: 1.0899999999999999 YoY: 0.12
38	matcha tea latte starbucks Stable Comp: Low • Bid: $0.94	22,200	😊 positive	3mo: 0 YoY: 0.5
39	starbucks merch Steady Growth Comp: Medium • Bid: $1.24	22,200	😊 positive	3mo: 4 YoY: 3.08
40	starbucks merchandise Steady Growth Comp: Medium • Bid: $1.24	22,200	😊 positive	3mo: 4 YoY: 3.08
41	starbucks cost Stable Comp: Low • Bid: $2.04	22,200	😞 negative	3mo: -0.18 YoY: -0.18
42	starbucks prices Stable Comp: Low • Bid: $2.04	22,200	😞 negative	3mo: -0.18 YoY: -0.18
43	starbucks coffee near me Explosive Growth Comp: Low • Bid: $0.57	22,200	😐 neutral	3mo: 3.97 YoY: 23.85
44	starbucks christmas drinks Explosive Growth Comp: Low • Bid: $4.63	22,200	😊 positive	3mo: 15.67 YoY: 0
45	matcha green tea latte starbucks Stable Comp: Low • Bid: $0.94	22,200	😊 positive	3mo: 0 YoY: 0.5
46	stanley starbucks cup Declining Comp: High • Bid: $0.96	22,200	😐 neutral	3mo: 0 YoY: -0.87
47	starbucks matcha latte Stable Comp: Low • Bid: $0.94	22,200	😊 positive	3mo: 0 YoY: 0.5
48	starbucks coffee beans Steady Growth Comp: High • Bid: $3.49	20,200	😊 positive	3mo: 0.5 YoY: 1.05
49	caffè americano starbucks Steady Growth Comp: Low • Bid: $1.88	19,800	😊 positive	3mo: 0.44 YoY: 1.66
50	iced chai tea latte starbucks Steady Growth Comp: Low • Bid: $190.44	19,800	😊 positive	3mo: -0.36 YoY: 1.66
51	starbucks white chocolate Explosive Growth Comp: High • Bid: $1.91	19,400	😊 positive	3mo: 5.930000000000001 YoY: 0
52	starbucks coffee syrup Explosive Growth Comp: High • Bid: $2.40	19,200	😊 positive	3mo: 2.56 YoY: 31.06
53	starbucks creamer Stable Comp: High • Bid: $1.56	18,100	😊 positive	3mo: 0 YoY: 0.5
54	starbucks latte Steady Growth Comp: Low • Bid: $0.79	18,100	😊 positive	3mo: 0.5 YoY: 2.34
55	starbucks card Stable Comp: Medium • Bid: $7.76	18,100	😊 positive	3mo: 0.23 YoY: -0.33999999999999997
56	starbucks venti Stable Comp: Low • Bid: $1.72	18,100	😊 positive	3mo: 0.22 YoY: 0.22
57	starbucks caffe latte Steady Growth Comp: Low • Bid: $0.79	18,100	😊 positive	3mo: 0.5 YoY: 2.34
58	original starbucks Stable Comp: Low • Bid: $0.55	18,100	😊 positive	3mo: -0.45 YoY: -0.18
59	starbucks bubble tea Declining Comp: Low • Bid: $1.16	18,100	😐 neutral	3mo: -0.33 YoY: -0.45
60	starbucks energy drinks Stable Comp: High • Bid: $2.52	18,100	😐 neutral	3mo: -0.33 YoY: 0
61	starbucks coffee creamer Stable Comp: High • Bid: $1.56	18,100	😊 positive	3mo: 0 YoY: 0.5
62	starbucks cups 2022 Stable Comp: Medium	18,000	😞 negative	3mo: 1.53 YoY: -1.2000000000000002
63	starbucks nespresso pods Steady Growth Comp: High • Bid: $3.24	16,450	😊 positive	3mo: 1.78 YoY: 0.93
64	starbucks reusable hot cups Stable Comp: Medium • Bid: $2.25	16,100	😊 positive	3mo: 2.14 YoY: -0.45
65	secret starbucks drinks Declining Comp: Low • Bid: $0.33	15,300	😊 positive	3mo: -0.34 YoY: -0.65
66	starbucks coffee reusable cups Stable Comp: Medium • Bid: $1.15	14,800	😊 positive	3mo: 1.24 YoY: -0.45
67	starbucks espresso drinks Explosive Growth Comp: Low • Bid: $1.43	14,800	😊 positive	3mo: 4 YoY: 15.76
68	starbucks frappes Stable Comp: Low • Bid: $4.13	14,800	😊 positive	3mo: 0 YoY: 0.22
69	starbucks red cup Explosive Growth Comp: Medium • Bid: $6.89	14,800	😊 positive	3mo: 125.92 YoY: 0
70	laxman narasimhan Stable Comp: Low • Bid: $0.30	14,800	😞 negative	3mo: 0 YoY: 0.23
71	starbucks syrups Stable Comp: High • Bid: $1.12	14,800	😊 positive	3mo: 0.22 YoY: 0.22
72	starbucks nespresso capsules Stable Comp: High • Bid: $0.97	14,800	😊 positive	3mo: 0.22 YoY: 0
73	starbucks frap Stable Comp: Low • Bid: $4.13	14,800	😊 positive	3mo: 0 YoY: 0.22
74	starbucks nespresso Stable Comp: High • Bid: $3.33	12,800	😊 positive	3mo: 0.21 YoY: -0.18
75	starbucks store Steady Growth Comp: Low • Bid: $7.32	12,300	😐 neutral	3mo: 1.42 YoY: 0.29000000000000004
76	starbucks summer drinks Declining Comp: Low • Bid: $0.62	12,100	😊 positive	3mo: -0.34 YoY: -0.81
77	mocha frap Stable Comp: Low • Bid: $1.39	12,100	😊 positive	3mo: -0.18 YoY: 0
78	starbucks cold drinks Stable Comp: High • Bid: $0.70	12,100	😊 positive	3mo: -0.19 YoY: 0
79	teavana tea Stable Comp: High • Bid: $1.67	12,100	😐 neutral	3mo: 0.49 YoY: -0.18
80	starbucks barista Steady Growth Comp: Low • Bid: $1.05	12,100	😊 positive	3mo: 0.83 YoY: 1.74
81	starbucks instant coffee Stable Comp: High • Bid: $1.99	12,100	😐 neutral	3mo: 0 YoY: 0
82	java chip frappuccino Stable Comp: Low • Bid: $3.64	12,100	😊 positive	3mo: -0.18 YoY: 0.23
83	starbucks coffee k cups Stable Comp: High • Bid: $1.52	12,100	😊 positive	3mo: 0.22 YoY: -0.33
84	vanilla bean frappuccino Stable Comp: Low • Bid: $2.09	12,100	😊 positive	3mo: 0.22 YoY: 0.22
85	stanley starbucks Declining Comp: High • Bid: $1.42	12,100	😞 negative	3mo: 0.26 YoY: -0.87
86	vanilla bean frappuccino starbucks Stable Comp: Low • Bid: $1.84	12,100	😊 positive	3mo: 0 YoY: 0.49
87	red cup day Explosive Growth Comp: Low • Bid: $0.04	12,100	😊 positive	3mo: 186.5 YoY: 0.82
88	java chip frap Stable Comp: Low • Bid: $3.64	12,100	😊 positive	3mo: -0.18 YoY: 0.23
89	starbucks non coffee drinks Steady Growth Comp: Low • Bid: $1.46	12,000	😐 neutral	3mo: 0 YoY: 5.17
90	cost of starbucks coffee Steady Growth Comp: High • Bid: $2.01	11,000	😞 negative	3mo: 0.45 YoY: 0.73
91	starbucks iced coffee drinks Declining Comp: High • Bid: $4.81	10,500	😊 positive	3mo: -0.8600000000000001 YoY: -0.94
92	starbucks americano Steady Growth Comp: Low • Bid: $2.13	10,290	😊 positive	3mo: 1.05 YoY: 2.09
93	safeway starbucks Steady Growth Comp: Low • Bid: $2.76	9,900	😞 negative	3mo: 0.83 YoY: 0.83
94	reddit starbucks Stable Comp: Low	9,900	😞 negative	3mo: 0 YoY: 0.5
95	starbucks coupons Declining Comp: Low • Bid: $3.35	9,900	😊 positive	3mo: 0 YoY: -0.33
96	unicorn frappuccino Stable Comp: Low • Bid: $0.68	9,900	😊 positive	3mo: -0.19 YoY: -0.19
97	starbucks mocha frappuccino High Volume Stable Comp: High • Bid: $2.12	9,900	😊 positive	3mo: -0.18 YoY: 0.22
98	starbucks valentines drinks Steady Growth Comp: Low	9,900	😊 positive	3mo: -0.19 YoY: 0.86
99	starbucks glass cup Steady Growth Comp: High • Bid: $1.02	9,900	😊 positive	3mo: 2.35 YoY: 2.35
100	starbucks cold cups Steady Growth Comp: High • Bid: $1.25	9,900	😐 neutral	3mo: 3.26 YoY: 0.23

Search Volume Trends

Interactive chart showing keyword search volume trends over time.

Load the full page to view the interactive chart.

Top Keywords for Advertising

👑 Highest ROI Potential

iced chai tea latte starbucks

Volume: 19,800

CPC: $1.54 - $190.44

Competition: Low

starbucks e gift card

Volume: 340,490

CPC: $2.81 - $8.60

Competition: Medium

iced macchiato starbucks

Volume: 1,300

CPC: $320.71 - $1378.05

Competition: Low

caffe verona

Volume: 4,990

CPC: $2.49 - $280.17

Competition: High

starbucks k cups

Volume: 177,100

CPC: $0.58 - $2.67

Competition: High

starbucks iced coffee

Volume: 81,000

CPC: $0.10 - $5.40

Competition: High

starbucks iced drinks

Volume: 88,100

CPC: $0.54 - $3.72

Competition: Low

starbucks beans

Volume: 68,600

CPC: $1.74 - $4.62

Competition: High

starbucks cold brew coffee

Volume: 40,500

CPC: $0.29 - $7.79

Competition: High

starbucks cold brew

Volume: 40,500

CPC: $0.29 - $7.79

Competition: High

Summary and Analysis

✨

Generated analysis for Starbucks

**Key Opportunities:**

- **"Starbucks for life"**: With a massive 2408% growth over 3 months and 236% YoY, this keyword shows explosive interest. Despite relatively low competition, the high bid ($6.30) suggests advertisers see its potential. Focus on content that highlights this offering, possibly including FAQs, contest details, and winner stories.

- **"Starbucks merchandise"**: Experiencing a 400% 3-month growth and 308% YoY increase, this keyword indicates a growing interest in branded items. Medium competition and a moderate bid ($1.24) make it attractive for organic and paid strategies. Consider showcasing new merchandise lines and collaborations.

- **"Starbucks online gift card"**: With an 820% YoY growth, this keyword reflects significant interest in digital gift solutions. Low competition and a reasonable bid ($3.06) suggest it's a lucrative target for holiday and special occasion campaigns.

- **"Starbucks online"**: A 184% 3-month increase and 23% YoY growth suggest a rising preference for online shopping options. Low competition and a moderate bid ($2.62) make it ideal for promoting online ordering systems and digital experiences.

- **"Starbucks gift card deals"**: This keyword has grown 315% over 3 months, though it has decreased YoY by 33%. High competition and a bid of $3.09 show it’s competitive but potentially rewarding during promotional periods.

**Market Trends:**

- **Delivery Services**: Keywords like "doordash starbucks" and "starbucks doordash" show stable or increased interest, indicating a strong demand for delivery services. In contrast, "uber eats starbucks" has declined by 41% YoY, suggesting a shift in preferred delivery platforms.

- **Merchandising and Online Sales**: Significant growth in keywords like "starbucks merchandise" and "starbucks online gift card" show increased consumer interest in digital and physical products, possibly driven by the convenience of online shopping and gifting options.

- **Special Promotions**: The keyword "starbucks for life" indicates that consumers are highly engaged with promotional campaigns, which can drive traffic and brand loyalty when executed effectively.

**Strategic Recommendations:**

- **Enhance Delivery Partnerships**: Given the interest in "doordash starbucks" and the decline in "uber eats starbucks", focus on strengthening and promoting partnerships with popular delivery services. Create targeted content and promotions that highlight the benefits and ease of ordering Starbucks through DoorDash.

- **Promote Merchandise and Gift Cards Online**: Capitalize on the growth of "starbucks merchandise" and "starbucks online gift card" by enhancing e-commerce capabilities. Develop a robust content strategy that includes product showcases, customer reviews, and seasonal promotions.

- **Leverage Promotional Campaigns**: The success of "starbucks for life" suggests that high-profile campaigns significantly impact consumer interest. Consider creating similar, engaging promotions that can capture attention and drive long-term engagement.

- **Optimize for Online Presence**: With increasing interest in "starbucks online", ensure the website and online ordering platforms are optimized for search. Use strategic keywords in meta descriptions, alt texts, and headers to improve visibility and user experience.

**Risk Areas:**

- **Declining Interest in Specific Pods**: Keywords like "starbucks pods" and "starbucks keurig pods" show significant YoY declines (-64% and -19%, respectively). Assess whether this is due to market saturation or a shift in consumer preferences and adjust inventory and marketing strategies accordingly.

- **Competitive Threats in Delivery**: The decline in "uber eats starbucks" suggests a potential shift in consumer delivery preferences. Monitor competitor strategies on platforms like Uber Eats to ensure Starbucks remains competitive in this space.

- **High Competition in Coffee and Creamers**: Keywords such as "starbucks cold brew" and "starbucks creamer" have high competition and high bids. Ensure that marketing efforts are well-targeted to justify the expense and maintain market share. Consider distinguishing products with unique selling propositions or bundling offers.

Analysis generated using gpt-4o • 12/25/2025