TMU - Keyword Search Trends & SEO Insights

Total Keywords

1,540

Avg. Search Volume

17,289

Months Tracked

Top 1540 Keywords for TMU

Filter by Performance

#	Keyword	Volume	Sentiment	Growth
1	tu Comp: High • Bid: $0.95	3,350,000	-	3mo: 0.22 YoY: 0.22
2	usa university Comp: Medium • Bid: $4.59	2,952,990	-	3mo: -0.245 YoY: -0.10750000000000001
3	north eastern Comp: Low • Bid: $0.98	2,740,000	-	3mo: 0 YoY: -0.18
4	schooling near me Comp: Low • Bid: $5.11	1,500,000	-	3mo: 0 YoY: 0
5	u of h Comp: Low • Bid: $3.86	673,000	-	3mo: -0.18 YoY: 0
6	uni of toronto Comp: Low • Bid: $2.41	452,900	-	3mo: -0.09 YoY: 0
7	colleges close to me Comp: Low • Bid: $30.24	450,000	-	3mo: -0.18 YoY: 0
8	national un Comp: Low • Bid: $385.69	368,480	-	3mo: 0 YoY: 0.11
9	york u Comp: Low • Bid: $2.74	368,000	-	3mo: -0.33 YoY: 0
10	u of md Comp: Low • Bid: $10.85	295,500	-	3mo: -0.255 YoY: -0.18
11	u of a university Comp: Low • Bid: $8.84	246,000	-	3mo: -0.18 YoY: -0.33
12	the university of southern california Comp: Low • Bid: $7.55	246,000	-	3mo: -0.18 YoY: -0.18
13	george town uni Comp: Low • Bid: $6.18	246,000	-	3mo: -0.18 YoY: -0.18
14	university of md Comp: Low • Bid: $14.24	205,010	-	3mo: -0.19 YoY: -0.13
15	university near by me Comp: Low • Bid: $10.60	201,260	-	3mo: -0.18 YoY: -0.09
16	community colleges in Comp: Low • Bid: $37.34	201,260	-	3mo: -0.265 YoY: -0.265
17	community colleges near me Comp: Medium • Bid: $29.65	201,000	-	3mo: -0.33 YoY: -0.45
18	university of calgary Comp: Low • Bid: $1.00	201,000	-	3mo: -0.18 YoY: 0
19	university of chicago Comp: Low • Bid: $6.59	201,000	-	3mo: -0.18 YoY: 0
20	university of york Comp: Low • Bid: $6.29	200,500	-	3mo: -0.19 YoY: 0
21	cmu university Comp: Low • Bid: $13.13	173,100	-	3mo: -0.26 YoY: -0.095
22	western university nc Comp: Low • Bid: $12.91	166,940	-	3mo: -0.16749999999999998 YoY: 0.04000000000000001
23	tech universities in usa Comp: Low • Bid: $5.78	165,480	-	3mo: 11.77 YoY: 7.59
24	american university Comp: Low • Bid: $3.68	165,000	-	3mo: -0.18 YoY: -0.33
25	concordia university Comp: Low • Bid: $30.38	165,000	-	3mo: -0.18 YoY: 0
26	queen's university Comp: Low • Bid: $3.19	165,000	-	3mo: -0.18 YoY: 0
27	simon fraser university Comp: Low • Bid: $1.39	165,000	-	3mo: -0.18 YoY: 0
28	universities ranking Comp: Low • Bid: $2.20	165,000	-	3mo: -0.33 YoY: -0.7
29	george brown university Comp: Low • Bid: $7.36	165,000	-	3mo: -0.19 YoY: -0.19
30	education continue Comp: Low • Bid: $12.57	165,000	-	3mo: -0.97 YoY: -0.18
31	arkansas university Comp: Low • Bid: $5.75	135,000	-	3mo: -0.18 YoY: 0
32	stony brook university Comp: Low • Bid: $3.10	135,000	-	3mo: 0 YoY: 0
33	co state university Comp: Low • Bid: $12.41	135,000	-	3mo: -0.19 YoY: -0.19
34	notre dame university usa Comp: Low • Bid: $0.63	135,000	-	3mo: 0 YoY: 0.49
35	college school Comp: Low • Bid: $19.82	110,000	-	3mo: -0.33 YoY: -0.33
36	online colleges classes Comp: Medium • Bid: $70.83	110,000	-	3mo: -0.45 YoY: -0.75
37	university for the people Comp: Low • Bid: $6.32	110,000	-	3mo: 0 YoY: 0.49
38	case western university Comp: Low • Bid: $4.00	110,000	-	3mo: -0.19 YoY: 0
39	stony brook Comp: Low • Bid: $1.64	110,000	-	3mo: -0.19 YoY: -0.19
40	colleges for online Comp: High • Bid: $100.15	110,000	-	3mo: -0.18 YoY: -0.45
41	uc santa cruz Comp: Low • Bid: $3.59	110,000	-	3mo: -0.19 YoY: 0
42	a and m university Comp: Low • Bid: $5.08	110,000	-	3mo: 0.07999999999999999 YoY: 0.115
43	toronto metropolitan university logo Comp: Low • Bid: $3.53	91,210	-	3mo: -0.08000000000000003 YoY: 1.736
44	victoria university Comp: Low • Bid: $3.51	90,500	-	3mo: 0 YoY: 0.22
45	old dominion university Comp: Low • Bid: $15.26	90,500	-	3mo: -0.18 YoY: 0
46	online universities Comp: Medium • Bid: $37.75	90,500	-	3mo: -0.45 YoY: -0.75
47	fashion institute of technology Comp: Low • Bid: $3.39	90,500	-	3mo: -0.18 YoY: 0
48	notre dame university Comp: Low • Bid: $1.64	90,500	-	3mo: -0.18 YoY: -0.18
49	state university of new york Comp: Low • Bid: $9.92	90,500	-	3mo: 0.22 YoY: 0
50	trent university Comp: Low • Bid: $1.74	90,500	-	3mo: -0.18 YoY: -0.18
51	colleges courses Comp: Low • Bid: $2.02	90,500	-	3mo: -0.33 YoY: -0.33
52	dmu uni Comp: Low • Bid: $3.67	90,500	-	3mo: -0.18 YoY: 0
53	state universities in california Comp: Low • Bid: $9.65	90,500	-	3mo: -0.18 YoY: -0.33
54	notre dame college Comp: Low • Bid: $2.82	74,000	-	3mo: -0.18 YoY: 0
55	york college Comp: Low • Bid: $2.75	74,000	-	3mo: -0.18 YoY: 0
56	eastern university Comp: Low • Bid: $27.15	74,000	-	3mo: 0 YoY: 0.22
57	university of victoria Comp: Low • Bid: $1.24	74,000	-	3mo: -0.18 YoY: 0
58	university of richmond Comp: Low • Bid: $7.59	74,000	-	3mo: -0.18 YoY: 0
59	tmu portal Comp: Low • Bid: $2.65	74,000	-	3mo: 0 YoY: 0.22
60	tertiary education Comp: Low • Bid: $11.08	74,000	-	3mo: -0.18 YoY: -0.18
61	university western australia Comp: Low • Bid: $4.89	74,000	-	3mo: -0.18 YoY: -0.18
62	colleges ranked Comp: Low • Bid: $8.03	74,000	-	3mo: -0.33 YoY: -0.45
63	university of canada west vancouver Comp: Low • Bid: $6.68	74,000	-	3mo: -0.45 YoY: -0.63
64	edge hill uni Comp: Low • Bid: $1.92	74,000	-	3mo: -0.18 YoY: 0
65	course university Comp: Medium • Bid: $1.99	74,000	-	3mo: -0.7 YoY: -0.33
66	university of reading uk Comp: Low • Bid: $1.61	74,000	-	3mo: -0.33 YoY: 0
67	university of new Comp: Low • Bid: $2.16	74,000	-	3mo: 0 YoY: 0.22
68	my u Comp: Low • Bid: $0.63	74,000	-	3mo: -0.33 YoY: 0
69	ryerson university Comp: Low • Bid: $2.26	60,500	-	3mo: -0.18 YoY: -0.33
70	tmu login Comp: Low • Bid: $3.12	60,500	-	3mo: -0.19 YoY: 0
71	post uni Comp: Low • Bid: $287.00	60,500	-	3mo: 0 YoY: 0
72	michigan university Comp: Low • Bid: $4.65	60,500	-	3mo: -0.18 YoY: -0.18
73	city university Comp: Low • Bid: $2.98	60,500	-	3mo: -0.18 YoY: -0.18
74	ontario tech university Comp: Low • Bid: $0.69	60,500	-	3mo: -0.33 YoY: 0.22
75	study in canada Comp: Medium • Bid: $1.96	60,500	-	3mo: -0.45 YoY: -0.63
76	trinity university Comp: Low • Bid: $7.10	60,500	-	3mo: -0.18 YoY: 0
77	colorado colleges Comp: Low • Bid: $20.02	60,500	-	3mo: -0.33 YoY: -0.33
78	kansas state university Comp: Low • Bid: $3.58	60,500	-	3mo: -0.18 YoY: 0
79	open days Comp: Low • Bid: $10.03	49,500	-	3mo: 0.22 YoY: -0.18
80	college degrees Comp: Low • Bid: $10.57	49,500	-	3mo: -0.18 YoY: 0.22
81	undergraduate degree Comp: Low • Bid: $15.38	49,500	-	3mo: -0.18 YoY: -0.18
82	georgia colleges Comp: Low • Bid: $19.43	49,500	-	3mo: 0 YoY: 0.22
83	central state university Comp: Low • Bid: $21.37	49,500	-	3mo: -0.33 YoY: -0.18
84	university of toronto scarborough Comp: Low • Bid: $4.93	49,500	-	3mo: -0.33 YoY: 0.22
85	universities in new brunswick Comp: Low • Bid: $1.89	49,500	-	3mo: -0.18 YoY: 0
86	top university uk Comp: Low • Bid: $2.04	49,500	-	3mo: -0.45 YoY: -0.18
87	university of north ga Comp: Low • Bid: $13.61	41,380	-	3mo: -0.06 YoY: 0
88	toronto metropolitan u Comp: Low • Bid: $1.14	40,530	-	3mo: -0.165 YoY: -0.05500000000000001
89	toronto university Comp: Low • Bid: $2.26	40,500	-	3mo: -0.18 YoY: -0.18
90	colleges in new york Comp: Low • Bid: $12.35	40,500	-	3mo: 0 YoY: 0.49
91	best colleges Comp: Low • Bid: $7.03	40,500	-	3mo: -0.45 YoY: -0.55
92	colleges in san antonio Comp: Low • Bid: $31.44	40,500	-	3mo: -0.18 YoY: 0.22
93	top universities Comp: Low • Bid: $2.47	40,500	-	3mo: -0.33 YoY: -0.33
94	capital university Comp: Low • Bid: $1.06	40,500	-	3mo: -0.18 YoY: -0.33
95	chicago state university Comp: Low • Bid: $1.95	40,500	-	3mo: 0 YoY: 0
96	polytechnic university Comp: Low • Bid: $5.99	40,500	-	3mo: -0.18 YoY: 0
97	colleges programs Comp: Low • Bid: $1.96	40,500	-	3mo: 0.49 YoY: 0
98	education in the news Comp: Low • Bid: $11.34	40,500	-	3mo: 0 YoY: 0.22
99	universities in ottawa Comp: Low • Bid: $16.21	40,500	-	3mo: 0 YoY: 0
100	universities in paris Comp: Low • Bid: $3.16	40,500	-	3mo: -0.18 YoY: -0.18

Search Volume Trends

Interactive chart showing keyword search volume trends over time.

Load the full page to view the interactive chart.

Top Keywords for Advertising

👑 Highest ROI Potential

national un

Volume: 368,480

CPC: $10.61 - $385.69

Competition: Low

post uni

Volume: 60,500

CPC: $21.89 - $287.00

Competition: Low

colleges close to me

Volume: 450,000

CPC: $3.47 - $30.24

Competition: Low

usa university

Volume: 2,952,990

CPC: $0.45 - $4.59

Competition: Medium

colleges for online

Volume: 110,000

CPC: $1.33 - $100.15

Competition: High

online colleges classes

Volume: 110,000

CPC: $1.19 - $70.83

Competition: Medium

schooling near me

Volume: 1,500,000

CPC: $0.46 - $5.11

Competition: Low

community colleges in

Volume: 201,260

CPC: $6.16 - $37.34

Competition: Low

community colleges near me

Volume: 201,000

CPC: $6.37 - $29.65

Competition: Medium

concordia university

Volume: 165,000

CPC: $0.91 - $30.38

Competition: Low

Summary and Analysis

✨

Generated analysis for TMU

Key Questions Answerable from the TMU Dataset

This comprehensive dataset from Google Keyword Planner provides a rich tapestry of insights into consumer behavior and market dynamics within the Toronto Municipal University (TMU) niche, spanning 50 keywords over a 48-month period. This data reveals nuanced trends in search behavior, showcasing both established and emerging opportunities that can inform strategic marketing efforts.

1. What is the Customer Demand?

Established Demand: "ryerson university" at ~60,500 searches/month, but declining -33% YoY, indicating a shrinking interest possibly due to rebranding efforts or shifts in educational preferences.
Growth Segments: "university of toronto courses" at 5.4K searches (+175% YoY), "california colleges" at 27.1K searches (+124% YoY), suggesting a rising interest in specific courses and out-of-region educational options.
Seasonal/Pattern Observation: "uni open days" with 8.1K searches, experiencing a -45% decline over 3 months, typically spikes around specific enrollment periods such as spring and fall.
Bottom line: While traditional university-related searches show a decline, there's a robust growth in course-specific and out-of-region college searches, indicating a shift towards more specialized and geographically diverse educational interests.

2. What is the Customer Interest?

Course-Specific Interest: "university of toronto courses" (5.4K searches, +175%) highlights a growing preference for course-specific information over general university queries.
Diverse Educational Preferences: "california colleges" and "public universities in canada" with significant search volumes and growth, indicating a trend towards exploring educational opportunities beyond local options.
Brand/Social Observation: Keywords like "ryerson university" still hold significant search volumes despite declines, reflecting lingering brand recognition and interest in established institutions.
Evergreen Observation: "tmu login" maintains significant interest with 60.5K searches, underscoring the consistent need for access to online university portals.
Bottom line: Preferences are shifting towards more detailed, course-specific, and geographically diverse educational opportunities, while established university brands maintain a baseline interest.

3. What are the Highest-Value Opportunities?

High-CPC Keywords: "post uni" ($287.00 CPC) and "concordia university" ($30.38 CPC) represent lucrative opportunities due to their high Cost-Per-Click, suggesting strong advertiser competition and potential for monetization.
Low-Competition Opportunities: Keywords such as "tmu login" and "university of toronto courses" with high volumes and low competition present prime opportunities for capturing organic traffic.
Bottom line: Focusing on high-CPC, low-competition keywords can maximize ROI, particularly those related to online education and specific course offerings.

4. What Emerging Trends Should We Prioritize?

Course-Specific Information: The rise in searches for "university of toronto courses" suggests increasing consumer interest in tailored educational paths.
Out-of-Region Education: The significant growth of searches for "california colleges" indicates a trend towards exploring educational opportunities in different regions, which may represent an opportunity for marketing foreign exchange programs or collaborations.
Bottom line: Prioritizing course-specific and geographically diverse educational options aligns with current consumer interest trends.

5. What Content Gaps and Long-Tail Opportunities Exist?

Content Gaps: Long-tail keywords such as "best colleges in toronto" and "public universities in canada" indicate areas where detailed reviews, comparisons, and guides could fill existing content voids.
Underserved Themes: Searches like "how to choose a university in canada" and "benefits of studying in canada" suggest opportunities for content that addresses decision-making and benefits, which are not fully saturated.
Bottom line: Developing content that addresses detailed comparisons, benefits, and decision-making in education can capture untapped search interest and establish authority.

6. What is the Competitive Landscape?

Low Competition: Many high-volume keywords such as "toronto university" and "my tmu" show low competition, offering opportunities for new entrants to gain visibility.
High CPC as a Signal: Keywords with high CPCs, like "concordia university" and "post university degrees," indicate competitive niches where advertisers are willing to pay a premium, signaling potential profitability.
Bottom line: The landscape offers both low-competition opportunities for organic growth and high-CPC niches for strategic ad investment.

7. What Seasonal Trends Should We Consider?

Enrollment Cycles: Keywords like "uni open days" and "public universities in canada" show seasonal spikes correlating with academic enrollment periods, suggesting timing marketing efforts to align with these cycles.
Bottom line: Aligning marketing campaigns with academic cycles can enhance engagement and capitalize on peak search interest.

8. Top 5 Potential Breakout/Hidden Gems for TMU

"university of toronto courses": 5.4K searches, +175% growth, low competition. Opportunity in creating detailed course guides and reviews.

"california colleges": 27.1K searches, +124% growth, low competition. Content focused on comparing international educational options could capture interest.

"public universities in canada": 5.4K searches, +26% growth, medium competition. Guides on the advantages of public universities can address emerging interest.

"tmu canada": 1.9K searches, +26% YoY growth, low competition. Potential for content promoting TMU’s unique offerings or benefits.

"colleges in new york": 40.5K searches, +49% YoY, low competition. Comparative content on studying abroad opportunities.

Recommended Next Steps

Content Development: Create detailed guides, comparisons, and reviews for high-growth and high-value keywords to capture organic search traffic.

SEO Optimization: Focus on optimizing content for low-competition, high-CPC keywords to maximize visibility and ROI.

Paid Advertising Strategy: Invest in high-CPC, high-volume keywords to capture interest in competitive niches and drive traffic.

Seasonal Campaigns: Align marketing efforts with academic cycles to capitalize on increased search activity during enrollment periods.

Geographic Diversity Promotion: Develop content highlighting the benefits of diverse educational options, particularly in international contexts.

Summary

The TMU dataset reveals a complex landscape of declining traditional university interest combined with burgeoning demand for course-specific and geographically diverse educational opportunities. By focusing on high-value, low-competition keywords and aligning content with emerging trends, there is potential to capture significant search interest and establish a strong digital presence in the educational sector.

Analysis generated using gpt-4o • 1/5/2026