Starbucks Drinks: Virals, Classics, Healthy Picks and How to Order
Starbucks had one of its most talked-about years in 2025. Viral custom drinks dominated social media, while long-standing favorites like the Pumpkin Spice Latte continued to anchor everyday orders. Cold beverages now account for roughly 75 percent of total sales, plant-based milk is the default for many customers, and customization has become a core part of the Starbucks experience.
This guide combines Starbucks menu trends, U.S. search behavior, expert reviews from outlets like Delish, Food & Wine, Tasting Table, and real-world ordering patterns. You will find viral hits, dependable classics, healthier choices, and practical ordering tips so you can confidently choose your next drink.
Table of Contents
- Starbucks Trends in 2025
- Top 10 Most Popular Starbucks Drinks in 2025
- Viral Drinks vs Classic Favorites
- Healthiest Starbucks Drinks in 2025
- Tips for Ordering Starbucks Like a Pro
Starbucks Trends in 2025 at a Glance
- Viral custom drinks: Social-first drinks like the Dubai chocolate inspired matcha latte drove massive interest and are influencing official menus (Starbucks official).
- Plant-based milk dominance: Oatmilk and almond milk are now standard across shaken espressos, matcha drinks, and refreshers (Starbucks milk options).
- Health-conscious choices: Low-calorie drinks and high-protein cold brews are gaining popularity, matching broader wellness trends noted by The NPD Group.
- Seasonal loyalty: Pumpkin Spice Latte still leads fall, and winter favorites like Peppermint Mocha returned strongly during the holidays.
Top 10 Most Popular Starbucks Drinks in 2025
This ranking blends viral momentum, best-seller consistency, and U.S. search interest as reported by industry trend tools like Google Trends.
| Rank | Drink Name | Type | Popularity (2025) | Calories (Grande) | Caffeine (mg) | Rating (/5) | How to Order / Notes |
|---|---|---|---|---|---|---|---|
| 1 | Dubai Chocolate Inspired Matcha Latte | Custom Iced Matcha | #1 Viral | ~350 | 80 | 4.7 | Grande iced matcha latte with pistachio sauce and chocolate cream cold foam |
| 2 | Pumpkin Spice Latte | Seasonal Latte | Evergreen Icon | ~390 | 150 | 4.6 | Hot or iced with pumpkin spice syrup, milk, whipped cream |
| 3 | Strawberry Matcha | Custom Matcha | #2 Viral | ~300 | 80 | 4.6 | Strawberry base with matcha and cream or cold foam |
| 4 | Iced Brown Sugar Oatmilk Shaken Espresso | Shaken Espresso | Best Seller | ~180 | 170 | 4.8 | Oatmilk with brown sugar syrup, optional caramel drizzle |
| 5 | Pink Drink (Custom) | Refresher | #3 Viral | ~140 | 45 | 4.5 | Strawberry Acai Refresher with coconut milk and add-ins |
| 6 | Caramel Macchiato | Espresso | Top Steady Seller | ~250 | 150 | 4.7 | Vanilla syrup, milk, espresso, caramel drizzle |
| 7 | Cotton Candy Inspired Frappuccino | Custom Blended | Viral Summer | ~450 | 0 | 4.4 | Vanilla Bean Creme Frappuccino with raspberry syrup |
| 8 | Iced Horchata Oatmilk Shaken Espresso | Shaken Espresso | Rising Star | ~190 | 170 | 4.9 | Oatmilk with horchata syrup and cinnamon |
| 9 | Matcha Latte | Tea | Steady Favorite | ~200 | 80 | 4.5 | Iced or hot, oatmilk recommended |
| 10 | Iced Americano | Espresso | Health Favorite | ~5 | 225 | 4.6 | Espresso shots with water and ice |
Viral Drinks vs Classic Starbucks Favorites
Viral drinks focus on visual appeal, layered textures, and bold flavors that perform well on social media. Classics prioritize balance, familiarity, and consistency. Starbucks succeeds by offering both.
| Drink Name | Type | Popularity | Calories | Caffeine (mg) | Rating (/5) | Key Notes |
|---|---|---|---|---|---|---|
| Dubai Chocolate Matcha Latte | Custom Iced Matcha | #1 Viral | ~350 | 80 | 4.7 | Pistachio chocolate fusion |
| Strawberry Matcha | Custom Matcha | #2 Viral | ~300 | 80 | 4.6 | Fruity matcha twist |
| Pink Drink with Pearls | Custom Refresher | #3 Viral | ~140 | 45 | 4.5 | Textured summer upgrade |
| Pumpkin Spice Latte | Seasonal Latte | Evergreen Icon | ~390 | 150 | 4.6 | Fall staple since 2003 |
| Caramel Macchiato | Espresso | Top Steady Seller | ~250 | 150 | 4.7 | Layered espresso classic |
| Iced Brown Sugar Oatmilk Shaken Espresso | Shaken Espresso | Best Seller | ~180 | 170 | 4.8 | Plant based favorite |
Healthiest Starbucks Drinks in 2025
This list highlights drinks that are lower in calories or offer additional nutritional benefits. Find more wellness inspiration at Health.com Starbucks drink guide.
| Drink | Calories | Why It’s Healthy | Notes |
|---|---|---|---|
| Iced Americano | ~5 | Lowest calories, high caffeine | No sugar or milk |
| Brewed Green Tea | 0 | Antioxidant-rich | Hot or iced |
| Iced Passion Tango Tea | 0 | Herbal and refreshing | No caffeine, good for hydration |
| Caffè Misto with Almond Milk | ~60 | Lighter latte alternative | Half coffee, half steamed milk |
| Protein Cold Brew | ~200 | High protein option | Popular post-workout |
Tips for Ordering Starbucks Like a Pro
- Use the Starbucks app to save custom and viral drinks.
- Ask for light syrup to control sweetness without losing flavor (official customization info).
- Choose oatmilk for creaminess or almond milk for fewer calories.
- Watch seasonal menus for limited-time favorites.
- Join Starbucks Rewards to earn free drinks and skip lines.
From viral matcha customs to timeless espresso classics, Starbucks in 2025 offers something for every taste and lifestyle. Whether you want indulgence, balance, or efficiency, the right drink is just one customization away.
